Company

Kimi Murray | dayzspa.isagenix.com

Isagenix Press Release

New Isagenix Associate Web Site Boosts Recruitment and Retail Sales


The new Isagenix Associate Website has become a powerful recruiting and selling tool for Associates.

Chandler, Ariz. - April 5, 2006 - Since the launch of the new Isagenix Associate Website Feb. 8, Associates-who each receive a personalized Web address and can customize the site to their preferences-have found it easier to recruit new Associates and serve retail customers. Visitors now have the option to click "Buy Now" or "Enroll Now" from any page. But easy navigation isn't the only catalyst behind Web site sign-ups and sales. Associates say customization, the use of color, flash videos, endorsements, and success stories are also factors.

"This is the first time in my history of network marketing that someone has gone to my site and bought product retail without any direction from me," said 6-Star Golden Circle Associate George Ruiz from Orem, Utah.

"We're seeing a huge increase in Associates using their Web sites," said Isagenix International Senior Vice President of Sales and Marketing Kathy Coover. "We practically had to peel our Associates off the ceiling when we unveiled our completely redesigned Web site at a recent event in Los Angeles."

Coover said Associates and retail customers find it easy to browse through the clean, upgraded look that uses color for easy reference to systems: blue for Cleansing and Fat Burning products, orange for Nutrition and Maintenance, purple for Skin Care, and yellow for Wealth pages.

Flash visuals present each system and add appeal. While viewing different products and dropping them into their carts, visitors can also view videos or listen to audios to learn about products, or they can listen to an endorsement or success story.

"I've been looking around comparing competitor Web sites-my Associated Website blows them all out of the water!" said Star Consultant and 100-Pound Club Member Keaton Van Bryce of Calgary, Alberta.

"I'm getting retail sales from people I don't even know," said 4-Star Golden Circle Associate Alex Kokin of Weston, Fla.



Customization Allows Associates to Target Markets

Isagenix allows Associates to customize their own homepages and personal information pages according to their preference to help build their business. For example, Associates who primarily market Skin Care products can customize their homepage to reflect the IsaDermix™ Skin Renewal System.

"Our new Web site was definitely designed with our Associates in mind," said Coover.

Customization is helpful to many Associates to target specific markets, but others find the default page showing all four systems just as user-friendly for providing direction.

"I'm having so much fun just sending people to my Web site and saying 'Click on Wealth if you're interested in the business,'" said 4-Star Golden Circle Associate Laurie Moore from Pleasant View, Utah, who never used the previous Web site as a recruitment tool before.

In February Isagenix also launched IsaMarketing.com, a Web site that provides Associates with a quick way to order digitally customized business cards and other marketing materials.



Return to Press Releases